I. Retail market today
Modern retail began to appear in the city. Ho Chi Minh City since the mid-1990s when the direction of “modernizing” the economy of Vietnam was born. The outlook for retail sales in Vietnam more and more optimistic, due to the affordability of the people of no significance.
Before the formation of the modern retail model, the traditional retail model includes Market and facade shops in Ho Chi Minh City. In 1996, the first modern retail model in the city was Cong Quynh Co-op mart (District 1) and Sai Gon Superbowl (Tan Binh), Saigon Center (Q.1). Like other undeveloped cities, HCMC’s retail market is now primarily focused on food, with 46.19% of total retail spending on food and beverages. shopping is the retail business concept promises that the international retail business eyeing HCMC retail market intends to invest.
The HCM City market, the general trade centers located on the bottom three or four floors of a multifunctional project, is located in the heart of the city or near the city center combining supermarkets, Cinemas, and entertainment areas are the typical commercial center in HCM City.
General features of the Retail Center “hot” in HCMC is: is located the front of the main road; Extremely rare; Modern infrastructure and architectural uniform style, luxury; integrated projects apartment complex – office density residents and visitors crowded.
Currently, supermarkets, trade centers are synthetic forms of the most popular business on the retail market as systems Vincom City, Pearl Plaza, Cantavil, …… and here Novaland for project unveiled apartment complex project – business center – office Rivergate with 3 floors for Retail center 151 Ben Van Don district 4, district police day 1, facing the biggest financial center in the country.
Promises to attract 5,000 customers a day out in the project. This is considered the first shopping model in Q4 area:
– Convenient – comfortable
– shopping center
– Variety of goods – easy to buy, easy to sell
II. The factors that determine the success of an integrated trade center
1. Strategic location, convenience
2. Research, locate specific target customers
3. Adjust the layout of the premises, the structure of the item
4. Constantly improving service, introducing new services
5. Apply best / international payment methods
6. The parking area is comfortable, fit
7. Grasping the knowledge, data (turnover, traffic volume in commerce centers), promotion strategies, advertising.
III. Target retail customers?
– The apartment project
– The business start
– The small business, retail export industry, services, business